Loftware, a specialist in product identification and supply chain transparency, has announced that it has been named “Supply Chain Visibility Solution Provider of the Year” in the 2025 SupplyTech Breakthrough Awards. This marks the fourth consecutive year that Loftware has been recognized by SupplyTech Breakthrough, highlighting the company’s continued innovation and leadership in supply chain technology. 

Presented by Tech Breakthrough, an independent market intelligence organization, the SupplyTech Breakthrough Awards honor the world’s best companies, products, and services in the supply chain technology and logistics industry. Loftware’s latest recognition reflects the company’s unwavering commitment to delivering solutions that enhance visibility, agility, and compliance across complex global supply chains. 

“We are honored to once again be acknowledged by SupplyTech Breakthrough for our role in transforming supply chain operations,” says Jim Bureau, president and CEO of Loftware. “In today’s dynamic and highly regulated environment, organizations need end-to-end visibility and real-time insights to ensure business continuity and customer satisfaction. This award underscores our mission to empower businesses with the tools they need to navigate global challenges, drive efficiency, and meet evolving market demands.” 

Loftware’s cloud labeling software plays a critical role in delivering end-to-end product traceability across the global supply chain. Designed to support businesses of all sizes and across all sectors, Loftware’s products enable organizations to create a transparent and auditable trail throughout the production lifecycle. By standardizing and automating labeling processes, companies can significantly reduce the risk of mislabeling, streamline product recalls, and enhance operational efficiency. This reduces manual intervention, minimizes costly errors, and helps ensure consumer safety. 

Additionally, Loftware helps safeguard brands against counterfeiting, a challenge that results in more than $160 billion in lost revenue for manufacturers annually. By enabling centralized control over labeling and packaging content, businesses can better protect the authenticity of their products and preserve brand integrity in an increasingly complex global market.